Gold Simulations
Principles Managerial
Beat The Market An Interactive Microeconomics Game   AUTHOR & PARTNERS
Beat The Market Online A Microeconomics Simulation
Dr. Steven Gold and Harvey Gold are twin brothers who have worked together to develop an educational simulation integrating microeconomic theory with business practice. Steven's academic background with expertise in simulation & gaming combined with Harvey's extensive business experience were synergistic for developing a simulation game that significantly engages students by providing a meaningful real -world business environment where students observe, analyze, plan and then implement economic theories.


Dr. Steven Gold Ph.D. Steven Gold has a PhD in economics from the State University of New York in Binghamton; and a former Department Chair of Finance, Accounting & MIS at the Rochester Institute of Technology. He has been active in the development of economic and business simulations for most of his career. He is the author of 4 computerized simulation games and has published over 30 refereed journal articles and proceedings in the field of simulation and gaming.

He is a Fellow, and past president of the National Association of Business Simulations and Experiential Learning (ABSEL). In 1994, a bibliometric co-citation study cited Steven Gold as one of the most "influential" authors in simulation research with ABSEL. He was an associate editor, for many years, of Simulation & Gaming: An International Journal of Theory, Design, and Research.


HGHarvey Gold retired from Corporate Headquarters at Johnson & Johnson in New Brunswick as Worldwide Director of Strategic Sourcing and Asset Management. He had 27 years of diverse experience with management positions in Engineering, Manufacturing, Procurement and Customer Service/Support.

Harvey Gold is currently Vice President and partner of Gold Simulations, LLC.  He received his B.A. in economics and B.S. in industrial engineering at Rutgers University in New Brunswick; and a Masters of Business Administration from Fairleigh Dickinson University.